Today the woolly hats made by Granny Annexe team are being posted to the Innocent Drinks Big Knit campaign1. The Big Knit (#BigKnit) is aid of Age UK which is the UK’s largest charity dedicated to helping everyone make the most of later life2.
We love this campaign, it is a fun way to bring awareness of housing for the elderly, an issue which is at the heart of our business.
Age UK are using the Big Knit campaign to highlight the poor housing conditions of the elderly in the UK, detailed in Age UK’s ‘Housing in later life’. The report makes for unsettling reading, Age UK estimates that 1.7 million older people in the UK can’t afford to heat their homes, and over a third (36%) of older people in the UK say they live mainly in one room to save money.
It is so sad to read about this, whilst knowing our Granny Annexes offer a practical solution to keep the elderly warm in the winter. Our SIP panel buildings keep their residents warm and cosy all year round with minimal requirement for heating, because they are incredibly energy efficient3.
We are enjoying making little hats for Innocent Drinks and we hope it helps to bring awareness to this issue.